blogger

Elena Gobbi

Elena Gobbi completed a Master's Degree in Economics and Business Management, at the University of Padova Economics faculty, in 2006.
In 2008 she joined CAREL as part of the Join The Future project, giving her the opportunity to experience working in different company departments, before finally being assigned to the communication area, dealing with the web, advertising and copywriting.
She has since acquired significant expertise in web marketing and social media marketing, and in 2016 was appointed to the role of Web Communication Specialist, focusing mainly on the design, management and analysis of corporate websites, managing SEO and SEM, assisting CAREL’s entry into the main social networks, and founding the blog.
In 2024, she becomes Content & Media Coordinator, responsible for designing CAREL's content strategy, developing and planning content (for website, blog, social media, any other digital communication tool).
Linkedin: /elena-gobbi
X: @ElenaGobbi
Instagram and Threads: @elegob82

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B2B and emerging social media: is the time right to try Threads? By Elena Gobbi, On 9/25/25 7:00 AM digital hvacr society

In the world of B2B communications, and especially in a technical sector such as HVAC/R, the choice of which channels to use is never a trivial one. Each platform has its own identity, its own

Human connections in the digital world: the impact of H2H marketing in B2B companies By Elena Gobbi, On 4/11/24 7:00 AM digital hvacr society

The number of users who access digital content on a daily basis continues to grow. As highlighted in the “ Digital 2024 Global Overview Report ”, over the last year, compared to a growth in the

Air Conditioning vs. Refrigeration: who’s the winner (according to Google Trends)? By Elena Gobbi, On 4/13/23 7:00 AM digital hvacr society

Despite (or perhaps because of) my job, I’ve always been intrigued to find out at the end of the year which were the most searched-for words on Google over the previous 12 months. I’m often

Before and after Covid-19: how companies have changed the way they communicate By Elena Gobbi, On 9/2/21 7:00 AM digital hvacr society

The ongoing health emergency has affected many aspects of our daily lives over the last eighteen months. Companies too, even those operating in sectors that were not forced to close, have been

Video marketing in HVAC/R By Elena Gobbi, On 9/17/20 7:00 AM digital

In July 2020, Hootsuite (the company that created the same-name tool that is one of the most effective and widely-used for Social Media Marketing) published its traditional Global Digital Report ,

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Are blogs still an effective communication tool? What about in HVAC/R? By Elena Gobbi, On 9/19/19 7:00 AM digital

Blogs (web logs) were first created as a sort of dynamic website back in 1997 by Dave Winer, who developed the first software to let users independently publish articles on the web. A

LinkedIn, Facebook & Co.: which social networks are most widely used in the HVAC/R sector? By Elena Gobbi, On 5/9/19 7:00 AM digital hvacr society

In the previous post , we explained why and with what content HVAC/R companies should take advantage of Social Media Marketing as part of their communication strategy. Here then we will try to

What role do social networks play in HVAC/R? By Elena Gobbi, On 3/21/19 7:00 AM digital hvacr society

The growth of social networks and the number of people who use them every day is unstoppable: the number of users has risen from 1.85 billion in 2014 to more than 3.4 billion in 2019 (an 87%

Read More About What role do social networks play in HVAC/R? »

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